When you run a business, in order to be successful, there are a lot of things that you must do. You need to offer a top-notch product or service to your customers or clients. You need to develop an excellent brand. You and your employees need to offer unbeatable customer service. And, there’s one more thing that’s required: a great marketing plan, which includes ones that has a solid media component.
So, if you have your own company and you’d like a few ideas on media planning tips that you can implement into your business so that it can be (more) successful, we have provided you with five proven ones below:
Cultivate a plan for your local newspaper, radio stations and social media. No matter what kind of company you have, you are going to need the help of the media in order to attract more customers or clients. The key is cultivating a plan that will get and keep their attention. This means that for local newspaper and radio stations, you should create press releases that you can email to them. As it relates to social media, being that there are so many different platforms (including Facebook, Twitter, Instagram, Vine and Linked In), you need to think about which ones will best serve you and then cultivate a strategy for how you can draw more viewers’ attention while you are using them.
Make direct contact with journalists. Just like you are looking to gain more media attention, so are literally thousands of other businesses. But you know the saying, “It’s not just what you know but who you know.” Once you have your plan in place, start looking for journalists and bloggers who specialize in your particular niche. Follow them on Twitter, get their email addresses and send a messages to their inbox on Facebook. The more familiar they are with you, the more willing they will be to do a story on you.
Update your social media pages. Even if you do have a Facebook fan page and Instagram account, it’s not going to make that much of an impact if you are not constantly putting updated information on them. So, whether it’s you or one of your staff members, try and post something new no less than every other day. That will get people out in cyberspace in the habit of looking to see what you have going on.
Provide amazing content. Something that marketing companies like Evolve Media do is teach businesses how they can craft the kind of content that is concise, entertaining and appealing to several different kinds of audiences. So as you’re putting together your medial plan, don’t forget that “content is king”. The better (and errorless) it is, the better.
Offer contests, coupons and promotions. You know what will keep people coming back to your website? Contests, coupons and promotions. That’s because no matter what, people are always looking for ways to save money and/or to get something for free. So, whether it’s a promo code that will give them a discount to one of your products or services or you do some kind of giveaway, try and offer one of these no less than once every three months. You and your customers will be glad that you did.