If you are interested in flyer printing services, it is a good idea to think about exactly what it is going to take to make excellent, impactful flyers. Remember that many of these will only have a few seconds to work. If you do not hook people as soon as they see them, you will lose potential sales. These flyers can be incredibly effective if they are designed correctly, but this is an art form. It takes exactly the right flyer to draw someone in and really make him or her want to learn more. The following tips can help you make flyers that will be effective every single time they are used.
1. Drawing the eye is the first step.
To get someone to read the flyer, you have to draw his or her attention quickly. This can often be done with bright colors, such as bold words that are printed in a red font. Red has been scientifically proven to get people’s attention more than other colors. However, it is important to note that you do not want to overdo it, or it can look overwhelming. You need to find a balance. Use muted colors underneath the bright colors so that they stand out without being too much.
2. Create a hook that keeps their attention.
After someone sees the flyer, they are going to read the hook. This is the main bit of text that goes on the front. As a flyer printing professional will tell you, there are many ways to create a good hook. You can tell people something and leave them wanting more information, you can make a statement that they will not be able to believe, or you can connect it to something in popular culture. No matter which route you choose, the hook has to make them decide to take a closer look.
3. Leave them wanting more.
Before the flyer printing process begins, you also have to decide exactly how much information about your products or services you want to put into the flyer. A good tactic is to always strive to leave the person wanting a little bit more. Give them enough that they understand what you have to offer and that they know why they should contact you, but try to make them ask questions as well. This way, they will contact you with the questions, and you can then start a dialogue that could lead to a sale.
4. Provide all necessary contact information.
Finally, you need to make sure that it will not be hard for them to contact you. Give them plenty of information so that they can talk to you via email, phone, or even a web address. The more options you give people, the more responses you are going to get. Some people are likely to use email but would never call you, whereas some would call you right away but would forget to write an email. If you give them both, the flyer printing services can really connect you with many people.